Workshop at ASEAN Secretariat in Jakarta
I just came back from a 5 day trip to Jakarta, Indonesia where I had the chance to conduct a workshop for members of the ASEAN Secretariat. “How to write compellingly” – this was the title and the aim was to empower more staff members to write better texts for the organization’s website. Although time was short we had two great workshops with lots of writing exercises, e.g. how to write punchy (but SEO friedly) headlines, good teasers and how to structure the main text.